According to World Health Organization, half of the population in South Korea, Malaysia and the Philippines use some kind of skin lightening treatment. In "countries like China, Japan and Korea" the term "whitening" is absolutely used to mean lightening of the skin. When most of us hear the term skin whitening, we think of literally whitening the skin’s color - bleaching it. Soko Glam co-founder and chief curator. Though mainly targeting female consumers, research conducted in 2016 showed that both men and women use skin lightening products. These Korean favorites will brighten & even out your complexion. 00 ($17.00/Fl Oz) $29.00 $29.00 It might be tempting to think that beauty ideals of white and pale skin in Asia is caused by imported Western beauty standards, but according to research and historians the practice predates colonialism and the introduction of Western notions of beauty. The backlash and heavy debate about the morality of the skin whitening products seemed to work. Cryolipolysis Laser Hair Removal IPL Skin Rejuvenation Skin Peel Semi-Permanent Makeup Chemical Peel Microdermabrasion Dermabrasion Laser Wrinkle Reduction Spectra™ Laser Peel SmartLipo™ Laser Lipolysis RF Treatment Threading Radiofrequency Body Contouring Facial Rejuvenation. I am so happy I learned the true definition of whitening and that I started using these types of products. In the context of most Korean beauty products, this term has nothing to do with the actual color of the skin but speaks more to the texture and overall health of the skin. 1. In a report by the World Health Organization, a variety of side effects caused by toxic substances in the whitening cosmetics ranged from kidney damage and failure, skin rash, scarring to depression and anxiety. At least Unilever stated that it would remove certain words from their products, packaging and communications – words like fair/fairness and light/lightening which refer to the whitening quality of the products. “ It is also used in scar gels and post-laser skin … For similar reasons to China and Japan, ancient Koreans with pale skin were often told they looked noble. Skin lightening, however, is not limited to Africa. In 2018 the Asian Pacific market accounted for a 54.4% share of the overall revenue, making it the biggest market for skin lightening products. So, if skin whitening can be harmful to the environment, our public health and hurtful to minority groups, how come the practice is still growing in popularity? We improve your skin with personalized brightening to find you healthy, radiance facial tone. This preference for white, blemish-free skin dates back all the way to the Gojoseon Era (2333 B.C. In India, there was even a rigid caste system that kept the poor in their place from generation to generation; the bureaucrats rose to the top of this caste system, and the poor were seen as less-than-human animals who had no chance of breaking their bonds. Smooth, pale skin of both noble men and women were described as resembling pale jade. We use cookies to ensure that we give you the best experience on our website. Today, many consumers in Asia are exposed to the concept of skin whitening and the commercialization has made it accessible to consumers, even the ones who could not access it before due to lack of resources or belonging to a specific socioeconomic group. Bringing the best in Korean skin care, beauty, and culture Stateside since 2012. Skin whitening is a major issue throughout Asia. Another major industry profiting from the rising trend is cosmetic plastic surgery. Before creams were available, Koreans used dregs of honey to purify and lighten their skin to achieve desired tones. Experience the best ever Peel-Feel with our Calendula Peel Off Mask. In China, women used to swallow powdered pearls to attain a whiter overall complexion. In other words: It has existed and been key criteria for personal beauty in Asia for longer than you and your great grandparents have lived. Korean Skin Care Snail Repair Cream - Korean Moisturizer Night Cream 97.5% Snail Mucin Extract - All In One Recovery Power For The Most Effective Korean Beauty Routine - 2oz 4.3 out of 5 stars 5,993 $17.00 $ 17 . Ancient Koreanshave also sought skin-l… They're designed to result in skin that is radiant and luminescent; skin with a bright glow, not a lighter color. So far, the results have been great and my skin is as glowy and radiant as ever! K-pop idols and Korean actors are known for frequently lightening their skin color in photos, like many other celebrities across Asia. And long before that. In South Korea, as suggested by NPR, which is widely considered the world’s plastic surgery capital (with the highest number of cosmetic procedures per capita worldwide), skin whitening has not been overlooked. In Korea, flawless white skin and the absence of freckles and scars have been a beauty ideal since their first dynasty (2333-108 B.C.E). Everyone from prestige skincare brands like Shiseido and Sicily to K-Beauty favs like Tony Moly offer countless ways, in forms of cleansers, creams, lotions and serums to whiten the skin. After discovering the true definition of skin whitening, in the context of K-Beauty, I immediately started incorporating these products into my skincare routine. Apart from being criticized for insensitive and racist messages, the skin whitening industry has also been under fire as a danger to public health. Creating headlines in international media like VOGUE and NBC, women, organizations and experts have spoken up against the skin whitening products, criticizing the industry and practice for being racist and promoting anti-black sentiment in Asian countries by profiting on products that are insensitive to POC, reinforcing racial power imbalances in society. Stateside since 2012 skin that is radiant and luminescent ; skin with personalized brightening to find you,... C… find the best in Korean history without microneedling is especially popular right now that more often than not term. As glowy and radiant as ever all Rights Reserved far East Asia, having light or. Idols and Korean actors are known for frequently lightening their skin to truly glow just like the says... Seemed to work targeting female consumers, research conducted in 2016 showed that both men and women far. 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